France’s Hottest Baker

He is smart to call bread “erotic” and “romantic”, isn’t it? Adding senses descriptions to market the breads. And he says at the same time, “bread is not just bread — not just something you put on the table to accompany your meal”. It’s clever to attract bread lovers at time. I am looking forward to trying his bread too. I hope they really taste good but are not some sensational marketing technique only. :-)

Gontran Cherrier’s interview in The Times UK:

http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/recipes/article7056870.ece

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1 Comment

  1. Bao/Bread, la boulangerie entre Hong-Kong et USA, par Natalie – VOTRE PAIN

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